UNACEM and Cemento Sol Campaign Rewards Customers With Three 0 Km Pickup Trucks
Celebrating Cemento Sol’s 100 years in the market, UNACEM will give away three Toyota Hilux 0 Km pickup trucks to reward its thousands of customers. To participate, customers just have to cut out Cemento Sol 20 bags with the phrase “Quiero mi camioneta con TUN TUN” (I want my truck with TUN TUN) at authorized hardware stores, fill out a coupon and place it in the ballot box at the same hardware. Besides, the coupon includes a ticket for fried chicken, fries and a soda.
“With this promotion, UNACEM wants to reward thousands of Peruvians’s effort and preference to build their dreams with Cemento Sol, our flagship product, that now celebrates 100 years after positioning itself as the leading and No. 1 brand in the Peruvian market, according to the Brand Graph 2015 study by Ipsos Peru,” said Gabriel Barrio, UNACEM’s Marketing Assistant Manager.
This offer, starting on March 1st and ending on April 30th, is also promoted on Cemento Sol’s Web site and social media, and other official channels where the winners will be announced on the three only draw dates: Monday March 21st, Friday April 8th and Friday, June 17th.
Likewise, UNACEM will give a motor van to the winner’s hardware store, since the participating tickets also include the hardware store information. There are about 900 participating hardware stores including the Progresol hardware stores and other independent and authorized hardware stores.
Meanwhile, tickets for chicken, fried and a soda obtained only for participation can be redeemed at authorized Plaza Vea supermarkets and Las Tinajas rotisserie restaurants in Ayacucho.
Watch the new Cemento Sol ad: