UNACEM launches campaign for Cemento APU
Lima, September 2014.– In the third week of September, UNACEM launched the Cemento APU campaign “As strong as you are.” The advertising agency in charge of the project was Carne and the tools included were:
APU is a GU type Portland cement. It contains specially selected additions to offer a very resistant product. In addition, APU is a sustainable and environment friendly cement.
It is also the only cement coming in a white bag at national and regional level. The bag contains 4 sheets: 3 papers (2 brown and 1 white) and 1 plastic film, which makes the bag waterproof and preserves the product better.